Venn Brown sat down with Xamble’s CEO Ganesh Bangah to discuss the current state of the business and where he wants to take it.

Thanks for being here with us today Ganesh. To start with, can you give us a brief overview of Xamble?

Thanks Andrew. Xamble has two main divisions: the first is the digital marketing services business, and the newer business is our platform business. The services business provides full end-to-end digital marketing services with a focus on influencer marketing supported by social media management and performance marketing. The platform business is a digital ecosystem to support influencer marketing.

Our platform, called Xamble, allows brands to make more effective and informed decisions around their influencer strategy. We enable brands to create more effective and measurable connections with influencers and end consumers and help them generate more effective influencer marketing. The platform manages all sides of each interaction, with the brands, the influencers and consumers, giving brands easier access to influencers and a performance dashboard so they can see the efficacy of their campaigns and influencers. It gives influencers the ability to find brands that align with their interests and audience, and it allows consumers to earn and redeem rewards from brands and influencers.

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